I've had Altered Whimseys going for ten years.... and well, the brand just hasn't gone anywhere, it's not on the tip of every paper crafter and DIY-er.... but I'm not going to throw in the towel... I'm just going to do what most market strategists dread... and that is a complete re-branding of Altered Whimseys to The Duchess of Sassy Town. This new name for me inplies a fun and feisty dialog, and a whole realm of writing possibilities... not just limited to the paper crafting, but also to self-care hacks, and witty diatribe. So once again, please bear with me, and you will not be disappointed.
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